Israeli-founded startup Glassbox, a company that empowers organizations to optimize their user experiences on web and mobile applications, has raised a $40 million Series C funding round, the company announced earlier this month.
The round was led by Brighton Park Capital. Existing investors Updata Partners, Ibex Investors, Gefen Capital and CEIIF also joined the round.
This brings the company’s total funding to $70 million.
Lisa Hammitt, Global VP of Data & AI at VISA and Special Advisor to Brighton Park, and Zachary Gut, a partner at Brighton Park, will join the board.
Glassbox said it will use the funding to expand its international teams and invest in further enhancing their products. News of the investment comes after a record first quarter and 2019 for Glassbox, with revenue more than doubling for the third year in a row.
Based in London, the company also has offices in New York and Israel.
Founded by Yaron Gueta, Hanan Blumstein and Yoav Schreiber, Glassbox technology empowers enterprises to manage and optimize the entire digital lifecycle of their web and mobile customers. Companies can receive a “playback” of every digital customer journey, identify vital trends and patterns to optimize customer experience and maximize efficiency.
The company claims its platform is the only solution that captures data both on the serve and client side, providing key consumer insights.
“The Glassbox platform bridges the gap between traditional APM and front-end marketing solutions with thousands of users across different departments using our technology. We are on a mission to help great companies achieve excellent digital outcomes, and our investors’ confidence in us at this moment in time is inspiring,” said Glassbox CEO Yaron Morgenstern.
“Glassbox stood out as the best product in an important, growing market”, said Zach Gut at Brighton Capital. “The company’s approach enables businesses to seamlessly enhance their capabilities and remain competitive in a rapidly evolving world defined by digitization. We are thrilled to be partnering with Glassbox’s talented team and join them on their exciting journey.”
The company works with leading enterprises across a host of industries including a number of Fortune 500 companies.
“Even in these extremely difficult times, digital traffic is surging and companies are focused on how to communicate with new and existing customers digitally. Our technology helps the most sophisticated companies in the world map, protect and grow their digital assets” said Morgenstern.